Lancashire-based hydraulics specialist becomes distributor of world-leading pneumatic products
The Preston franchise of hydraulic hose giant Pirtek has joined forces with pneumatics expert PCL as a local distributor of its market-leading tyre inflation and compressed air products.
Pirtek Preston, based at Walton Summit, prides itself on providing a swift and convenient air and hydraulics service across Lancashire. The Preston depot has five mobile technicians on the road covering breakdowns 24/7/365.
The company operates a fully stocked trade counter for applications in agriculture, automotive, construction and plant hire and manufacturing.
In order to maintain its reputation for operational excellence, Pirtek Preston requires the best solutions available, therefore Sales Director John Osborne has partnered global brand PCL to supply a portfolio of products, including tyre inflators, couplings, hose reels, airlines and compressors.
Pirtek Preston has installed a PCL Merchandise Stand
John said: “I saw their Area Sales Manager, Michael Dooker, on LinkedIn, describing what PCL can help distributors achieve, and decided to take the plunge and bring the product on to the trade counter so that we could push it forward ourselves.
“We are now stocking a select range of products, predominantly for the transport workshop sector, complete with merchandise stand which is already driving sales and repeat business.”
John continued: “Michael organised product training for the front counter and some supplier days, which were a great success. We took the PCL Demo Van out to see local customers around the Preston area, resulting in orders from 9 out of 10 visits.
“We also had the van outside the depot for a day and Michael provided fantastic support. He interacted with customers, demonstrating products from current stock and educating them on different options we can supply.
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PCL's Demo Van has been supporting Pirtek Preston
“The trade counter was extremely busy, and we’ve had increasing requests for PCL products ever since. We’ve been really impressed.
“As market leaders in the hydraulic sector, we welcome the opportunity to work alongside a global brand like PCL, strengthening our position in the pneumatic market. Their product and commitment to customer service is exactly how we operate, and the partnership has flourished. We make a great coupling!”
John, who has worked for Pirtek for 28 years, added: “In this business, you have to buy smart and sell smart, so when people walk in and see a brand like PCL that’s recognised in different market decors it keeps us ahead of the competition.”
Michael Dooker said: “It’s an absolute pleasure to work with such a well-respected and forward-thinking company as Pirtek Preston. Like PCL, they have a customer-first approach and a commitment to helping customers drive their own businesses forward through the most advanced, reliable products available on the market. We are delighted to welcome them on board with PCL.”
