Sales & marketing lead to drive business forward with customer-centric approach


Pneumatics expert PCL has appointed Lee Wright as Managing Director to lead the company’s move towards a more market-driven approach.

Following a thorough recruitment process, supported by external consultants, Lee has taken the helm at the Sheffield-based HQ. Previously, the position was part of Joerg F Mayer’s remit as Group Managing Director at PCL’s parent company, HORNGROUP Holding.

Joerg F Mayer has assumed the role of Non-Executive Chairman, whilst Roz Shepherd and Dean Battersby remain as Finance Director and Company Secretary and Operations Director respectively.


PCL's Board of Directors
PCL's Board of Directors [Roz Shepherd, Lee Wright and Dean Battersby]

 

This change to the Board of Directors gives PCL more autonomy, with a UK figurehead to provide on-site, operational leadership. Having been with the company since January 2019, Lee has in-depth knowledge of PCL’s customers and markets, and aims to bring a new energy and focus, together with a more customer centric approach.

Lee said: “There is a lot to do, we have a huge agenda, and I am delighted to have the opportunity to take things forward. Operations will be crafted around customer needs, beginning with spearheading improvements in our lead times, processes and workflows and new product development delivery; meaning that service levels are streamlined to develop and enhance the customer experience.

“In the new role I will continue to lead the sales & marketing effort within the business so will be regularly talking to our customers in order to better understand their needs and embed their requirements at the apex of the business starting of course at Automechanika. It will be fantastic to see customers face to face at the Messe Frankfurt after a four-year hiatus due to Covid. We will be excited to bring them a portfolio which has been carefully selected to help them flourish post-pandemic. Please come and see how we can help in Hall 8, Stand H52.

For Automechanika 2022, 13th-17th September, PCL’s expert team will be on hand to guide customers through an innovative package of products. These include: the menu-driven ACCURA D10, robust D93 Air and Water Tower and user-friendly ACCURA QUBE from the fixed tyre inflation range; a selection of digital linear and dial handheld inflators, including the new economy airlite eco Tyre Inflator and the market-leading AIRFORCE® MK4; the N72 Mobile Nitrogen Cart; and a wide variety of air tools, air accessories, tyre care and hose products. Read more.