As PCL continues to expand despite the pandemic, the company has made a crucial addition to its ever-expanding team. In her new role of Assistant Category Manager, Jodie Mitchell will help strengthen PCL’s global reach as a leading distributor of innovative tyre inflation and compressed air products by growing and maximising the product range potential.

She brings a wealth of product management knowledge from working at Morphy Richards, where she spent five years as Assistant Category Manager and Product Manager for various product ranges. Major achievements included growing the Filter Coffee category from 7th to 2nd place in the UK market, restoring Morphy Richards’ reputation as a leading coffee brand.

Now ready for a new challenge, Jodie is embracing the opportunity to focus on her skills on developing PCL’s range, and is currently immersing herself in product familiarisation, researching market reach and requirements. She said: “I am thrilled to join PCL at this exciting time, and look forward to playing my part in the growth and expansion of the product portfolio, with my initial focus on strengthening and growing our existing ranges of compressors and air tools.

“I will be bringing my experience of collaborating with internal teams and customers alike to develop new products based on market needs and wants. My expertise lies in overseeing projects from concept to shelf, and I will be ensuring that our products are of the highest calibre to maintain PCL’s fantastic reputation for quality and service.”

Jodie added: “This role is a perfect fit for me, both in terms of the job description and the culture. PCL is a traditional but forward-thinking company that retains a family atmosphere - and I am delighted to be part of the team.”

Simon Alexander, Category Manager, has welcomed support to evolve the portfolio during what is an increasingly busy time for PCL. He said: “As a company that prides itself on developing long-term relationships with our customers and supporting a growing workforce, we are proud to be able to support customers as well as recruit to our team throughout these challenging times.

“It is vital that we recruit personnel who are not just experts in their field, but who are also aligned to our company ethos of putting the customer first. Jodie has the exact set of skills and experience required to assist in assessing our product portfolio to meet customer needs, and support me in developing the range accordingly. I am confident that Jodie will be adept in ensuring that any additions to our portfolio will match PCL’s exacting standards for quality and performance.”