Meet PCL's New Area Sales Manager for the Central Region - Simon Foxall
Simon Foxall has been appointed Area Sales Manager to cover Central England for tyre inflation and compressed air equipment manufacturer PCL.
Bringing expertise in driving sales through existing accounts and identifying new business opportunities and distribution gaps, Simon most recently managed key accounts for a wholesaler and manufacturer of industrial hardware products. He is delighted to secure his position with PCL, where he has received the customary warm welcome.
Simon said: “Everyone wants to give you help and advice. If you’ve got an issue, there is someone there to support you to resolve it, and that internal ethos follows right through to the service provided to customers.”
Following an intensive period of training, Simon intends to hit the ground running. He plans to use his expertise in retail to develop PCL’s Partner+ initiative, which is aimed at growing the brand’s market share by supporting distributors to flourish, with a range of incentives including product display stands.
Simon said: “I will be checking floor space at customer outlets - a stand that is well stocked with the right products can increase sales by over 30% per month.
“Partner+ is an attractive proposition for customers; it helps them to increase sales and improve their visibility on the market, whilst providing them with access to product discounts in the process.
“I’m looking forward to meeting customers, showing them where they may have gaps in their product range and how we can help them to grow their business in the long-term.”
PCL’s Sales & Marketing Director, Lee Wright, said: “Simon’s experience in sales and business development, coupled with his knowledge in retail and distribution, makes him the ideal candidate for the Area Sales Manager’s position for Central England, where there is so much scope to develop the market and our Partner+ programme. Simon has the passion, drive and commitment required to help our customers’ businesses to flourish and we are pleased to welcome him to the team.”
